Whether we want to call it natural aging, damage from the sun, or the process of a well-lived life, the human body changes in appearance over time. Many of those changes leave us longing for the appearance of youth. But, that isn’t always the case with those seeking cosmetic services. More often than not, cosmetic surgery patients have disliked an intricate detail about their appearance since childhood. Some of us simply aren’t satisfied with the tiny lines that appear as the aging process begins. “If only my nose were a little smaller, my chin a little lower and if those crows feet were gone, I’d feel better.” Sound familiar?
A tiny lift here and a small tuck there became an available practice for more than the Hollywood elite decades ago. In our constantly changing society where looking good contributes to feeling good, men are also taking advantage of the alternatives to aging offered in cosmetic procedures. It’s not just for the older generation either. Many younger people are seeking services to improve the fullness and overall appearance in their faces.

Most Requested Procedures
1. Botox – for moderate to severe frown lines and crow’s feet. Other injectables that provide a similar effect are Dysport and Xeomin, which usually cost less per unit than botox.

2. Dermal fillers – Juvederm can be used to fill in lines and wrinkles, enhance lips and some have it injected to make their cheeks appear fuller.

3. Laser hair removal-speaks for itself, we ALL want it gone.

4. Chemical Peels – peels are used to improve the texture of the skin. Some peels are more intense than others.

5. Breast Augmentation/tummy tucks, again no introduction needed here.
Both men and women have various reasons for seeking cosmetic improvements. We caught up with a few patrons before and after their procedures and asked where the initial interest in cosmetic procedures initiated. “I became interested in cosmetic procedures because I was unhappy with the size of my breasts, but I was nervous about surgery and changing my body,” said a 42-year old stay at home mom who also volunteers in her children’s sporting events and works part time at a wine bar. “Once I got into my early 30’s and had friends that were having breast augmentations and meeting several other women that had had the procedure I decided to explore my options and meet with some surgeons and decide what was best for me.”

She continued, “Currently, I’m interested in botox and juvederm/fillers. I’m in my early 40’s but I don’t want to look older. I started to get some fine lines in my forehead and around my eyes.” After her breast augmentation, Botox and dermal injections, she was thrilled with the results. “Botox was a low risk solution to temporarily getting rid of the fine lines and I’m happy with the results. I did have the breast augmentation procedure and I’m elated with my results. I continue to get Botox every 3-4 months because I like the results. It softens the fine lines in my forehead and I enjoy hearing people say, “you’re 42? I thought you were in your early 30s.”

Conversely, a 25 year-old man that we spoke to said, “I just feel like botox would improve my overall appearance. I’m considering dermal fillers too. I think they would make my face fuller at my cheekbones. As a sales representative it’s important that I look my best because I am the face of what I’m selling. I’m moving up quickly in my field and these enhancements will only contribute to that.”

After receiving Botox and filler he said, “It was literally the best decision I’ve made. I feel more confident when I’m with clients now and my sales percentages have increased since having these procedures. They turned out exactly as I’d hoped and I will be receiving more treatments in the future. It’s exciting to think that I can change what I don’t like about my physical appearance, which in turn nourishes my overall identity.”

According to the American Society of Plastic Surgeons, 15.9 million surgical and minimally invasive cosmetic procedures were performed in the United States in 2016. A large amount of these numbers are now being contributed to by men more than ever before.

Dr. Hix-Hernandez

Beleza Med Spa’s Board Certified Plastic Surgeon, Staci Hix-Hernandez, FACS, MD, said, “For women, the most common procedure would be Mommy Makeovers. By definition, a Mommy Makeover is surgical intervention designed to address issues that occur in the body as a result of pregnancy or childbirth. It’s important to know that there is no “cookie cutter” approach to a Mommy Makeover. No two pregnancies are alike, no two women are alike. When I meet with a potential client regarding their post-baby body goals, we start with what they would like to fix and every single time it’s something different. It could be they need Kybella, it could mean they need breast reduction, or it could be they need a breast lift. The need always varies from patient to patient, so I work to customize a Mommy Makeover package that will suit the patient’s needs and end goals.”
For men she said, “LipoSculpture, Liposuction, Botox and Gynecomastia are the most common.”

The difference between LipoSculpture and Liposuction you ask? The term liposculpture originated as a preferred alternative to liposuction. It delineates a practice of lipo etching or superficial liposuction in which more delicate contouring is carried out in the upper layers of the fat. Gynecomastia is a ground-breaking technique for reducing an excess of glandular tissue which makes the male breast look more feminine. It is quintessentially the medical term for male breast reduction. The age range for this procedure varies from puberty to middle age and beyond.

One specialist we spoke to said services for men are growing at an increasingly fast pace. “Men are coming in for many different procedures including Botox,” he said. “They are getting liposuction and breast reduction, and dermal fillers. The basic conception is that they are either seeking services to improve their appearance for their career or to match their wives or partners in life who have been receiving treatment for years. Often we see wives with their husbands for a combined treatment day.”

Botox, Juvederm, Kybella, CoolSculpting, Ultherapy, CO2 Laser Resurfacing, IPL Photofacials, liposuction, breast augmentation, gynecomastia, ThermiTight, HydraFacial MD, Microneedling with PRP, hair restoration, weight loss options, and NeoGraft name a few of the top procedures offered by Beleza. “You name it and we have it,” said Hix-Hernandez. “We all love what we do at Beleza. If we didn’t, we wouldn’t be here. Each and every Beleza provider has a passion for aesthetics, skincare and helping our patients reach their goals.”

As for the newest and most exciting offerings Beleza Medspa has she said, “We are now offering a new skin tightening procedure call the Thermi and I couldn’t be more excited about it. The Thermi is an internal RFA device to tighten the skin. We have patients who want to tighten their skin, but don’t want a scar. This machine is an excellent solution for them.

For more information about Beleza Medspa visit www.belezamedicalspa.com.

A recent study by the International Journal of Emergency Mental Health and Human Resilience showed an a significant improvement in self-conceptualization and self esteem for those who had the procedure they had been considering for either 5 or even 20 years. Of the 46 subjects who had a susceptible identity psychologically and receptive feelings for facial cosmetic surgery, more than half showed improved self-esteem and self-conceptualization.

As a whole, cosmetic procedures have grown and improved by leaps and bounds over time. Many procedures are now outpatient and results can be significant within hours. Those crows feet or small lines that you’ve been staring at for the last five years? They could disappear in a short afternoon session.

By Michelle Keller

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